Kitchen and more by Nested Design Studio

Laura and Jennifer at Nested Design Studio are two of my favorite clients (not because they bought me Kuba Kuba Dos for lunch). They do amazing work! I've shot a few of their projects, and this one is my favorite so far. Take a look for yourself. 

Nested.4.Gaymont-6.jpg

 

 

The photos next to your face say a lot

My real estate photography makes you look good, not me. It’s true. When a potential buyer or seller Google’s “Richmond real estate agent,” maybe you’re lucky enough to pop up on the first page. Maybe you work for a top company like Long & Foster, Keller Williams, Joyner, One South, etc., and one of your listings is featured on the first page of the company site.

Buyers spend hours on Zillow and click on one of your listings and there is your mug on the right side of the screen. You know what’s right above your face? My photos...without my name on them. Or, maybe they're another Richmond real estate photographer’s photos? Or, worse - it’s iPhone photos! Next to YOUR name.


The point is, whatever photos you’re using on the web, aren’t attached to my name or anyone else’s. They are associated with YOU.

Stop looking at real estate photography as marketing for one listing. Hiring a pro photographer is setting you up to have magazine-quality photos of the homes you’re selling next to your face and name all over the internet. You want to be associated with Home & Garden style pictures, not Blair Witch style pictures.

Richmond Real Estate Photographer

Stats Say Hire a Pro Photographer for Real Estate Listing Photos

Welcome to QPH Photo’s blog! I will publish here weekly with information & tips about real estate and architectural photography, as well as the ongoing story of my business in Richmond, Virginia. I encourage your feedback and interaction – so comment, share, and tweet away!  

My first post is a collection of telling statistics about the advantages real estate agents gain by hiring a pro photographer to take their listing photos. All the stats below are from business and real estate companies (links included) – not photographers’ sites!

The numbers to prove it…

Agents who outsource photography earn twice as much commission as those who do not. Only 35% of agents use professional photographers.

(Real estate agents who outsource listing photos earn twice as much as others, inman.com)

 

Listings with DSLR, professional photos get 61% more views than their competitors’ listings.

(Look Sharp: Professional Listing Photos Sell For More Money, REDFIN)

 

A listed home with one photo took an average of 70 days on the market, while a home with 20 photos took an average of 32 days to sell.

(Why You Cannot Ignore Professional Photography in Real Estate Investing, REtipster.com)

 

Buyers spend 60% of their time looking at listing photos, and only 20% of their time on the listing description and agent description.

(20 Seconds for Love at First Sight, The Wall Street Journal)

 

83% of buyers say photos are “very useful,” while virtual tours (42%) and videos (22%) are less important - and more expensive for agents!

(Properties Online Inc., Real Estate Tech Trends, 2016)

 

Market yourself - 70% of buyers find their agents online, and a great marketing portfolio of photos will help you find new clients.

(Properties Online Inc., Real Estate Tech Trends, 2014)